Welcome to Campaign X
Team powered marketing transformation online
Unlocking Your Team’s Potential
In The Virtual World
Watch Our Introduction Video Below
About Campaign X
Campaign X is a 10-step marketing strategy challenge, where the players (your team) are required to develop a best in class, commercially ready campaign, that they will launch together.
By collaborating with our clients’ marketing leaders, we combine proven strategic marketing processes, team-building gamification and online collaboration tools, to unlock the innovative power of teams.
The Result
A game-changing competitive advantage, planned, created and owned by your team.
Benefits
- To The Client
- Full team engagement
- Broader ideation than agency alone
- Experience backed strategy
- Combines creative with commercial acumen
- Remote worker friendly
- Purpose built for new market conditions
- First mover advantage
- Fully prepared team for launch
- A unique competitive advantage
- Post launch feedback structure for continual improvement
- To The Players (your team)
- Learn new skills
- Identify new skills/talents
- Use full spectrum of experience
- Shape your future success
- Build new relationships
- Address new challenges
- Expand your business perspective
- Create worthwhile work
- Have fun
- Win prizes!
The market conditions have changed for everyone. Remote working is on the rise, face to face meetings are in decline. How will we collaborate, create and compete in this new, changing environment?
How It Works:
Maximum engagement for all players
There are 10 Levels, customised to your timeframe
Level
Kick Off Milestone
Summary
Our level 1 objective is to create as comprehensive a picture as possible, from all players, to help us frame more accurately the current strategic challenge ahead. All good solutions start with even better questions!
Points 500Week: 1Level
Kick Off Milestone
Summary
Our level 1 objective is to create as comprehensive a picture as possible, from all players, to help us frame more accurately the current strategic challenge ahead. All good solutions start with even better questions!
Points 500Week: 1
Level
Create The World's Best Brief!
Summary
Create the world’s best brief! Our level 2 objective is to create as succinct a brief as possible that will ensure the campaign addresses the key challenges and opportunities raised by the team in level 1!
Points 750Week: 1
Level
Market Insights
Summary
This is the research level and our objective is to gain the best market insights from the team as a whole. We begin with a big picture look at the market and what’s going on. Our findings will be used to shape the critical parts of our competitive strategy.
Points 1500Week: 2
Level
Customer Insights
Summary
Here we put the customer(s) front and centre of our thinking. Our objective is simply to gain a deeper understanding of their point of view and how we might build what they are telling us into our strategy.
Points 1500Week: 2
Level
Milestone - Insights Share
Summary
Our objective is to allow time for the insights to be shared and understood. It is vital to acknowledge our successes to date as they build up the energy for the challenges to come. We mix this up with some fun and games!
Points 500Week: 3
Level
Communications Strategy Creation
Summary
Our objective is to draft a unique and competitive strategy that is adaptable to current market conditions, one that builds on the work done to date.With the different teams approaching the insight challenges from unique perspectives,the final strategy will already have undergone some robust challenges!
Points 1500Week: 3
Level
Pitch
Summary
Our objective is to give every team the opportunity to fully present their strategy work by bringing their written plan to life, in a bid that it may become the strategy of choice for the campaign. Showtime Part 1!
Points 500Week: 4
Level
Dragon's Den
Summary
Our objective is to create the most engaging campaign in the market. Creative thinking and planning is one of the most interesting parts of every campaign. With competing teams of creatives, we aim to pick the best of the best!
Points 1500Week: 5 & 6
Level
Campaign Activation Plan
Summary
Our objective is to create a unique launch and roll out plan that allows for the particular circumstances of the campaign and embraces the creative concept and strategy as it’s cornerstones. Each player gets to understand the campaign from their own role in its launch and how the next few months will go for them.
Points 1250Week: 7
Level
Level X
Summary
Our objective is to make the space for all players to comprehend what they have created and to take a look forward into how to bring their work to fruition, perhaps carving out new, more effective, ways of working as they go. It is also the moment the winner is revealed!
Points 500Week: 8
Campaign X provides some healthy competition, ideally splitting the main group into sub-teams, where they will compete in some parts and collaborate in others, have some fun, and hopefully win prizes along the way.
Strategy Challenges
Each level has a strategy challenge requiring teams to collaborate, with points awarded depending on degrees of difficulty. Some levels get more points than others.
Team Play Experiences
Each level also has team building activities delivered through the Campaign X app, with points awarded based on completion. These can be icebreakers, precursors to the main strategy challenge, or just random fun, but they could be decisive.
Settling The Scores
There is a scoreboard. It is updated at the end of each level. The judges’ decisions are final!
Compete And Collaborate
for best in class results
Throughout the journey we consolidate the best contributions to date from all teams into a single team view which forms the bedrock of the next challenge. With this mix of competition and collaboration, we ensure that the campaign is continually benefiting from the best in class ideas at each level.
Inspiration
Tell me and I may forget
Show me and I may remember
Involve me and I will understand and be committed
— Confucius
